Academic regulations for Bachelor's Degree Programme in International Business Communication in English (2017)

Version: Prepared by: Assigned body of external co-examiners:
2017 School of Communication and Culture Board of Studies The body of external co-examiners for Business Language and Business Communication
Effective date: Approved by: The degree programme entitles the graduate to the title:
01-09-2017 Dean of Arts Bachelor (BA) i international virksomhedskommunikation i engelsk
Bachelor of Arts (BA) in International Business Communication in English
Prescribed period of study:
180 ECTS

Contents

  1. About the degree programme
  2. Degree programme structure
  3. General rules
  4. Changes to the academic regulations

1. About the degree programme

1.1 The academic direction and primary subject areas of the programme

The bachelor’s degree programme in international business communication in English is a research-based,  profession-oriented programme. It encompasses the study of English, English-language professional communication as well as theoretical and reflective insights into academic and professional models and methods in general and concerning the subject areas of the programme.
The programme is designed to qualify students to work for companies and institutions in Denmark or abroad as experts of communication, text production and translation. The programme also provides students with qualifications to analyse, plan and carry out international communication tasks and projects for such companies and institutions. The main subject areas are (a) English language, (b) Business communication and (c) The business environmentEnglish language focuses on core elements of linguistics (syntax, semantics and pragmatics) as well as the use and varieties of English in professional and international contexts, which are dealt with in the obligatory courses of English language in theory and practice and Global Englishes and the marketplaceBusiness communication focusses on communication theories, methods, concepts, models and practices relevant for communication in international and intercultural settings, which are dealt with in the obligatory courses of Introduction to corporate communication and PR, Professional texts: analysis, production and translation and International business and specialised communicationThe business environment focusses on the internal and external environments that make up and affect business activities, which are dealt with in the obligatory courses of Introduction to the business environment and Politics and culture for business and also in the optional courses of International business and specialised communication.

In addition, students are introduced to scientific and interdisciplinary methods and academic norms in the above-mentioned obligatory courses and particularly in the obligatory course of Philosophy of science and scientific methods, and they will work with additional topics of their own choice in Focus area and Research topic, which are elective modules, and in the bachelor’s project. Finally, the programme includes a supplementary module of 45 ECTS within strategic communication in organisations or international business communication in French, Spanish or German.


1.2 Learning outcomes

The Bachelor’s degree programme in international business communication in English provides students with the following knowledge, skills and competences:

Knowledge:

Skills:

Competences:


1.3 This programme grants access to

The Bachelor’s degree in international business communication in English and communication grants access to The Master’s degree programme in international business communication in English and The Master's degree in intercultural communication.

1.4 Transitional regulations

Academic regulations of 2016 Academic regulations of 2017
English language in theory and practice (10 ECTS) English language in theory and practice (10 ECTS)
Professional texts (10 ECTS) Professional texts: analysis, production and translation (10 ECTS)
Politics, culture and discourse analysis for business (10 ECTS) Politics and culture for business (10 ECTS)
Global Englishes and the marketplace (15 ECTS) Global Englishes and the marktetplace (10 ECTS)
Research methodology (10 ECTS) Philosophy of science and scientific methods (10 ECTS)

1.5 Time frame for the completion of the degree programme

Students who are enrolled under the academic regulations must complete their degree programmes no later than six months after the prescribed period of study.

The deadline for completing degree programmes will be stated in the student self-service system.



2. Degree programme structure


The bachelor's degree programme in international business communication in English


Studydiagram
Bachelor's Degree Programme in International Business Communication in English
compulsory
optional
elective
auxiliary
 

Comment on study chart:

Commencement of studies exam:
Introduction to Corporate Communication and PR

4th semester:
Students are encouraged to go abroad to an English-speaking country on an exchange programme in the 4th semester. Students who do not go abroad take the courses mentioned in the studydiagram.

International business and specialised communication (20 ECTS):
The student must choose two out of three courses:

  1. Contemporary themes in international business (10 ECTS)
  2. Web-based communication (10 ECTS)
  3. Intercultural communication (10 ECTS)

>
1st semester

30 ECTS

English language in theory and practice 10 ECTS Semester 1 7-point grading scale
1st year exam
Exam details See courses

Description of qualifications:

Purpose:
The overall aim of the course is to provide the student with knowledge of some of the core elements of linguistics, not least syntax and semantics, so as to enable the student to use English as effectively as possible for professional purposes. The specific aims of the course are:
(a) to provide the student with a solid foundation for analysing English sentences and accounting for sentence-analytical issues with a view to strengthening the student’s skills at independently identifying and solving grammatical problems in text production for business and other specialised purposes;
(b) to develop the student’s knowledge and understanding of the principles of English syntax, semantics and, to a lesser extent, pragmatics so as to ensure that the student can apply these for the purpose of effective language use in the production and reception of complex special-purpose texts.

Academic objectives:
In the evaluation of the student's performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of English grammatical structures, grammatical concepts and grammatical terminology, particularly in the areas of syntax and semantics
- demonstrate knowledge of systematic differences between English and Danish grammar sentence-internally and across sentences.

Skills:
- analyse sentences systematically and accounting for sentence-analytical issues
- analyse special-purpose texts grammatically from a structural and contrastive perspective and from a semantic point of view, explaining differences in semantic meaning, and solving grammatical and semantic problems in the production of texts, not least special-purpose texts.

Competences:
- analyse English sentences and special-purpose texts with respect to the functions and forms of clause and phrase constituents, applying elementary analytical methods from the fields of syntax and semantics and, to a lesser extent, pragmatics, using appropriate grammatical terminology;
      - use tests, and reason on the basis of the results thus obtained while demonstrating mastery of the central concepts from the fields of syntax and semantics
      - present the results of analyses in writing in a cogently argued form, and formulate the resulting text in stylistically appropriate, grammatical and idiomatic standard English, conforming to academic norms, not least with respect to the use of references and citations.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures and class instruction. Class instruction is primarily in the form of seminars that focus on exercises, etc., and which may include (group) discussions and/or individual/group presentations.

Exam language:

  • English

Exam options:

   Written exam under supervision with PC

Exam duration: 5 hour(s)

Materials permitted: Specified

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments:

The exam consists of a 5-hour on-site examination containing:
(a) sentence analysis together with an argumentative account of one or more sentence-analytical issues and
(b) answering questions concerning descriptive linguistics (syntactic and semantic issues and, possibly, pragmatic issues) on the basis of one or more special-purpose texts.
The answer paper has to take the form of an argumentative text and has to be written in standard English.

The written paper is an individual assignment of 3-6 standard pages (excluding the front page, table of contents, reference list and appendices, but including any (foot)notes and/or endnotes).

Materials permitted:
All materials, without access to the internet, are permitted.
The students are expected to bring a PC to the exam. Students are not allowed to bring mobile phones or ipads.

All materials permitted covers e.g. textbooks, dictionaries, notes (also written/stored on PC), assignments and the like.


Introduction to corporate communication and PR 10 ECTS Semester 1 Passed /failed
1st year exam
Exam details See courses

Description of qualifications:

Purpose:
The purpose of the course is to enable the student to gain an initial, general understanding of communication theory and theoretical and practical insights specifically within the fields of corporate communication and public relations. More specifically, the course examines key concepts such as corporate identity, image and reputation, stakeholder management and organizational culture, as well as specialised forms of stakeholder communication such as issues management, crisis communication, CSR, and media relations. In addition, the purpose of the course is to enable the student to apply these insights to understand, analyse, plan, create and carry out organizations’ communication-related materials and activities in English. The course provides a forum for developing work processes and practices, with the student creating a range of products such as press releases, blogs, corporate stories and website texts.

Academic objectives:
In the evaluation of the student's performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of theories, models and central concepts within the disciplines of corporate communication and public relations
- demonstrate knowledge of work processes and practices linked to the corporate communication/public relations profession, including the creation of a variety of text types with a focus on form, content, intended function and correct language use.

Skills:
- independently and critically select and apply relevant theories, models and concepts learned to:
- analyse an organization’s identity and stakeholder relations
- analyse, plan, and create or carry out communication activities and materials in English which are appropriate in terms of form, content, intended function and language use
- argue for choices made in relation to a given communication task in a manner that complies with academic standards for argumentation and referencing
- present and discuss relevant research-based theories, models and concepts with both professionals and non-specialists with the aim of collaborating on, planning, creating and/or carrying out appropriate communication activities and materials in English in a particular organizational context.

Competences:
- work both independently and collaboratively, including the ability to provide constructive comments on others’ work
- take personal responsibility for gaining knowledge and competencies which lead to professional development.

Contents:
Commencement of studies exam is associated with this discipline. For details on the form and content, reference is made to the course catalogue.au.dk.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:

Teaching methods include, but are not limited to, lectures, seminars and written assignments (individual or group assignments). The course may also include other activities, such as student presentations, workshops and online learning.

Exam language:

  • English

Exam options:

   Lecture participation

Form of co-examination: No co-examination

Assessment form: Passed /failed

Comments:

Ordinary examination:
The exam is in the form of class participation defined as:
regular, active and satisfactory participation in the teaching. “Regular” means participating in at least 75% of the available lessons. “Active” and “satisfactory” mean that the student participates satisfactorily in the teaching activities conducted during the course. At the start of the semester the teacher will present (on Blackboard) the teaching activities in which students are expected to participate, as well as the requirements regarding what will be construed as “satisfactory” participation.

Re-examination:
The exam consists of a free take-home assignment of 5-7 standard pages that must be relevant to the course content and must be approved by the teacher/examiner.


Introduction to the business environment 10 ECTS Semester 1 Passed /failed
1st year exam
Exam details See courses

Description of qualifications:

Purpose:
The aim of the course is to provide the student with relevant knowledge of some of the core elements of the business environment for working in business contexts in the English-speaking world.
The course has two focus areas. Firstly, it explores issues that are critical to understanding the business environment, including political, cultural, economic, legal, environmental, technological and marketing factors, and learning how these impact on business organisations of all types and sizes. Secondly, the course aims to strengthen the student’s oral and written communicative skills through presenting relevant information and presenting and debating business issues in English.

Academic objectives:
In the evaluation of the student's performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of essential elements of internal and external business environments and related terminology
- demonstrate knowledge of principles of information gathering, analysis and assessment
- demonstrate knowledge of principles of written and oral presentation and debate.

Skills:
- critically discuss essential elements of the business environment and their interaction
- gather, analyse, assess, process, structure and present relevant information on essential aspects of internal and external business environment.

Competences:
- process and critically reflect on the information retrieved in a structured and focused way, using correct terminology and grammatically and idiomatically correct English
- present, debate and give peer-feedback in writing and orally using correct terminology, grammatically and idiomatically correct English as well as proper academic principles.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures, seminars , classroom discussions and oral presentations by students.

Exam language:

  • English

Exam options:

   Lecture participation

Form of co-examination: No co-examination

Assessment form: Passed /failed

Comments:

Ordinary examination:
The exam is in the form of class participation defined as:
regular, active and satisfactory participation in the teaching. “Regular” means participating in at least 75% of the available lessons. “Active” and “satisfactory” mean that the student participates satisfactorily in the teaching activities conducted during the course. At the start of the semester the teacher will present (on Blackboard) the teaching activities in which students are expected to participate, as well as the requirements regarding what will be construed as “satisfactory” participation. The topics of free assignments must be relevant relative to the
course content and must be approved by the teacher/examiner.

Re-examination:
The exam consists of a free take-home assignment of 5-7 standard pages that must be relevant to the course content and must be approved by the teacher/examiner.





2nd semester

30 ECTS

Professional texts: analysis, production and translation 10 ECTS Semester 2 7-point grading scale
1st year exam
Exam details See courses

Description of qualifications:

Purpose:
The course enables the student (1) to understand and analyse professional texts in general, as well as to write various professional text genres in English: composing, adapting, translating, summarising and revising; (2) to gain theoretical insights relevant for the comprehension, analysis and writing of professional texts; (3) to understand and apply professional text and genre conventions of English-language professional texts, including standards for academic argumentation and referencing; and (4) to search for, build and apply knowledge of specialised English in professional texts and business settings.
The course focuses on the analysis, production and translation of professional text genres (online or offline) such as emails, corporate website content, newsletters, press releases, editorials, technical documentation, business and academic summaries, project reports and academic articles.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of efficient text structuring, paragraphing, summarising, paraphrasing, citing and referencing
- demonstrate knowledge of efficient writing strategies
- demonstrate knowledge of text-analytical and translation-theoretical methods and concepts of relevance for professional writing tasks in English.

Skills:
- read, understand, analyse and write professional texts
- apply theories, methods and concepts of relevance for an academic analysis of a given professional writing task.

Competences:
- understand and analyse professional text genres
- write English-language professional texts in a way that is linguistically and stylistically appropriate for a given communicative situation
- writing an analysis report in English that discusses and argues for specific text-production choices and that complies with linguistic, stylistic and academic standards for argumentation and referencing.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures, seminars and written assignments (individual or group assignments). The course may also include other activities, such as student presentations, workshops and online learning.

Exam language:

  • English

Exam options:

   Set home assignment

Exam duration: 12 hour(s)

Materials permitted: All

Form of co-examination: External co-examination

Assessment form: 7-point grading scale

Comments: The exam consists of an individual 12-hour take-home assignment of 4-6 standard pages. The assignment comprises various types of English-language professional writing, such as composition, summarising or translation, and an analysis report on selected themes of the course. The paper demonstrates the student’s ability to write professional texts that are situationally aligned as well as linguistically and stylistically appropriate and the student’s ability to write an analysis report that complies with linguistic, stylistic and academic standards for argumentation and referencing. In the analysis report, the student should discuss and argue for specific choices in relation to the writing tasks.


Politics and culture for business 10 ECTS Semester 2 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The overall aim of the course is to provide the student with a relevant basis for working in a business context with texts and people from the English-speaking world, using the United Kingdom and the United States as focus areas.
The course focuses on political, social and cultural issues relevant for the business context and relies on literature that provides background knowledge (on the parliamentary system, the legal system, the political parties, the Empire, etc.) as well as a large number of news articles on current affairs.
There is also focus on language; for example, discourse analytical methods to support the student's critical reading of political and cultural texts are provided, and there is ongoing focus on student's writing skills and oral proficiency. The student also train academic writing skills (structure, register, referencing, argumentation etc.).

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of social, political and cultural conditions that are relevant in business contexts in the English-speaking world
- demonstrate knowledge of discourse analytical methods.

Skills:
- relate and reflect on knowledge of social, political and cultural conditions in business contexts
- communicate specialised knowledge in oral and written, academic English.

Competences:
- manage oral presentations in English in a situation-appropriate way in a business, political or academic environment
- manage written assignments in English which require independent research in a business or academic environment
- work and think independently in a business or academic environment.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures, seminars and written assignments (individual or group assignments). The course may also include other activities, such as student presentations, workshops and online learning.

Exam language:

  • English

Exam options:

   Set home assignment, Oral

Specific to form of examination: Set home assignment

Exam duration: 48 hour(s)

Specific to form of examination: Oral

Exam duration: 20 minute(s)

Form of co-examination: External co-examination

Assessment form: 7-point grading scale

Comments: The exam consists of an individual written English-language 48-hour synopsis which will serve as the basis for an oral examination. Each student will be assigned a topic with questions to be answered in a written synopsis of 3,000 - 3,800 characters including blanks. The oral examination takes 20 minutes (including the assessment) and starts with a 5-minute presentation in which the student presents the content of the synopsis. An examination based on the topic/synopsis, which draws on the syllabus, will then follow.


Global Englishes and the marketplace 10 ECTS Semester 2 7-point grading scale
1st year exam
Exam details See courses

Description of qualifications:

Purpose:
The aims of the course are (1) to provide the student with critical knowledge of different contemporary forms of Englishes and knowledge of how, why and where they emerge around the world and (2) to strengthen the student’s proficiencies in analysing, assessing and using different forms of English that are appropriate in a wide variety of global marketplaces and international professional contexts.
The course discusses and reflects on the interconnections of geo-historical, cultural, political, legal and technological changes and developments that have influenced the emergence of a multiplicity of Englishes and their diverse contemporary uses in different business and professional domains. 

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of the interconnections of geo-historical, cultural, political, legal and technological changes that have led to different forms of Englishes
- demonstrate knowledge of the multiple variations of Englishes in use, such as English as a lingua franca, English as a corporate language, computer-mediated English and English for specific purposes.

Skills:
- choose and analyse varieties of spoken and written Englishes used in global marketplaces and international professional contexts in a sensitive and accommodating way
- reflect on, choose and use specific forms of English that are appropriate to specific professional contexts.

Competences:
- connect and reflect on essential themes within the field of Global Englishes in a meaningful and accommodating way
- describe, analyse and discuss a chosen or given theme drawn from course readings, class discussions and empirical data in an informed, systematic, critical and situationally aligned way
- use appropriate language, style and terminology and adhering to academic standards for argumentation and referencing.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures, seminars, workshops, oral presentations and written assignments.

Exam language:

  • English

Exam options:

   Take-home assignment on topic of student's choice

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments:

Ordinary examination:
To be allowed to sit the exam, the student is required to hand in/present a number of assignments during the semester. The number of assignments, their form (individual and/or in a group, written and/or oral, set or on a topic of the student’s choice etc.) and deadlines will be provided in writing on Blackboard by the course teacher at the beginning of the semester. The student’s performance in the assignments will be assessed by the course teacher.

The exam consists of a free take-home assignment in the form of an academic paper of 6-8 standard pages (exclusive of front page, list of contents, list of references and appendices). The paper demonstrates ability to describe and discuss a chosen theme drawn from course readings, class discussions and empirical data, complying with academic standards for argumentation and referencing and using appropriate language, style and terminology.

Re-examination:
The re-exam consists of a free take-home assignment in the form of an academic paper of 8-10 standard pages (exclusive of front page, list of contents, list of references and appendices). The aim of the re-exam paper is two-fold: (1) to demonstrate ability to discuss and and analyse given themes within Global Englishes; (2) to demonstrate  ability to describe and discuss a chosen theme drawn from course readings, class discussions and empirical data, complying with academic standards for argumentation and referencing and using appropriate language, style and terminology.





Focus area

10 ECTS

See courses
Focus area 10 ECTS 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The aim of the course is to provide students with knowledge, skills and competences within a specific area chosen from among the electives offered. The course builds on knowledge, skills and competences acquired during first-year courses.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student is able to:

Knowledge:
- demonstrate knowledge of the specific area and relevant research disciplines
- demonstrate knowledge of methods, concepts and terms used within the theory and practice of the specific area and/or discipline(s).

Skills:
- search for and build on research-based knowledge within the specific area
- select, evaluate and apply relevant research methods, concepts and terms within the specific area/research discipline(s) and adhering to academic standards for data collection and analysis
- communicate in English about the chosen topic in a coherent, well-argued and meaningful way adhering to academic writing standards for grammar, spelling and style, using appropriate concepts and terms, and following academic conventions of layout, notes, referencing and quotations in accordance with the Department of English Style Guide.

Competences:
- reflect on a set topic within the specific area in a systematic, independent and critical way
- plan and carry out a research project on a chosen topic within the specific area achieving a research aim and using relevant materials and methods
- plan and carry out a research project within a given time frame.

Forms of instruction:

  • Lecture
  • Classroom instruction
  • Supervision

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures, seminars and assignments (individual or group). The course may also include other activities, such as student presentations, workshops and online learning.

Exam language:

  • English

Exam options:

   Take-home assignment on topic of student's choice

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments:


Ordinary examination and re-examination:

The examination takes the form of a take-home assignment consisting of an academic paper on a topic of the student’s choice of 9-11 standard pages. The topic and method used in the assignment must be relevant to the content of the course and will be subject to approval by the course teacher/supervisor. The referencing format is subject to approval by the course teacher/supervisor.





3rd semester

10 ECTS

Philosophy of science and scientific methods 10 ECTS Semester 3 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The objective of this course is to equip the student to plan, carry out and report on research within the field of international business communication on an academic foundation.

The course introduces the student to various positions within the philosophy of science and to qualitative and quantitative research methods and strategies which are relevant for academic studies within the field of international business communication. Examples of the positions that are dealt with include: (post)-positivism, critical rationalism, hermeneutics, structuralism, post-structuralism, constructivism and pragmatism. The methods and strategies covered include text and discourse analysis, content analysis, corpus building and analysis, interview and questionnaire studies, ethnography and observations, case studies and experiments. The student is also taught to design and carry out academic research within the field of international business communication, and to write academic reports.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of selected positions within the philosophy of science and their potentials
- demonstrate knowledge of selected qualitative and quantitative methods and research strategies and their potentials
- demonstrate knowledge of research design, including the connection between the positions, methods and research strategies including the connection between the philosophy of science positions, research methods, and research strategies.

Skills:
- identify academic knowledge gaps and formulate research questions in relation to academic studies of international business communication
- apply the philosophy of science positions, methods and research strategies which have been covered during the course in their own research process, i.e.:
            - design a relevant research study in relation to a given academic problem, including selecting a position within the philosophy of science, a research strategy and method(s) which are internally compatible and suitable for studying the problem in question
           - carry out a small-scale academic study within the field of the degree programme, including collecting and analysing data.

Competences:
- reflect on, critically assess and discuss the philosophy of science positions, methods and research strategies which have been covered during the course, the relationship between them, and their respective potentials
- report on a research project which the student has carried out, using current principles of academic presentation and with due consideration of good academic practice
- reflect on, critically asses and discuss choices of philosophy of science positions and research design, strategy and methods in connection with the student’s own research project.

Forms of instruction:

  • Lecture
  • Classroom instruction

Exam language:

  • English

Exam options:

   Take-home assignment on topic of student's choice

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments:

Ordinary examination:
The exam involves a group take-home assignment on a topic chosen by the group and written in groups of 4 students. It must be possible to assess the contribution of each individual student. The assignment should clearly state which student is responsible for which section.

Based on the specified literature, students must identify an academic problem and then design a research study which can be used to investigate this problem, as well as carry out that part of the study that has been chosen. The assignment must contain a research question, including reasons for addressing the question, a summary of the study design – including its scientific approach, research strategy and methods of data collection and analysis - and a report on that part of the study that has been carried out.

The assignment must be 6-8 standard pages long, regardless of the number of students in a group.

In special cases, the teacher may allow groups that comprise fewer than three and more than four students.

Re-examination:
The re-exam involves an individual take-home assignment on a topic of the student’s choice. Based on an acedemic problem chosen by the student, the student must design a research study which can be used to investigate this problem, and the student must carry out the part of the study that has been chosen. The assignment must contain a research question, including reasons for addressing the question, a summary of the study design – including its scientific approach, research strategy and methods of data collection and analysis - and a report on that part of of the study that has been carried out.
The assignment must be 4-6 standard pages long.

The assignment must be 4-6 standard pages long.





Humanities electives (HUM-fag)

10 ECTS

See courses



4th semester

10 ECTS

Research topic 10 ECTS 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The aim of the course is to develop the student’s knowledge, skills and competences within a specific area chosen from among the electives offered. The course builds on the knowledge, skills and competences acquired in courses during the first three semesters.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of the specific area and relevant research disciplines
- demonstrate knowledge of methods, concepts and terms within the theory and practice of the specific research area/discipline(s).

Skills:
- communicate and reflect orally on a variety of topics within the specific area in a systematic, independent and critical way that adheres to standards for academic argumentation, analysis and style
- select, evaluate and apply relevant methods, concepts and terms in a discussion of a variety of topics within the specific area
- speaking in English about the set topic in a coherent, well-argued and meaningful way adhering to general standards for grammar, pronunciation, intonation and style and using appropriate concepts and terms.

Competences:
- select and apply relevant methods, concepts and terminology in a discussion of the set topic.

Contents:

Forms of instruction:

  • Lecture
  • Classroom instruction
  • Independent study

Comments on form of instruction:
Teaching methods include, but are not limited to, lectures, seminars and assignments (individual or group assignments). The course may also include other activities, such as student presentations, workshops and online learning.

Exam language:

  • English

Exam options:

   Oral exam on a set topic

Exam duration: 30 minute(s)

Preparation time: 30 minute(s)

Materials permitted: All

Form of co-examination: External co-examination

Assessment form: 7-point grading scale

Comments:

The exam consists of an oral examination of 30 minutes (including the assessment). The student draws a topic and is given approx. 30 minutes to prepare a discussion of this before the examination. The student is allowed to bring books, works of reference and notes into the preparation room as well as computers and/or tablets containing their own notes. The internet and mobile phones may not be used. The student is allowed to bring texts that have been approved by the course teacher to the examination room, as well as notes produced during preparation time.





International business and specialised communication

20 ECTS

Contemporary themes in international business 10 ECTS 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The aim of the course is to strengthen the student’s oral and written communicative skills through studies of aspects of international/global business. A further aim is to strengthen the student's competences in gathering, analysing, assessing and presenting relevant information and presenting and debating business issues in English.
The course explores themes that are essential to understanding the international/global business environment, including globalization, international trade, financial markets, ethics and social responsibility and strategies in a globalized world. Furthermore, the course aims to strengthen the student’s oral and written communicative skills through presenting relevant information and presenting and debating international/global business issues in English.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of essential elements of international/global business environment and related terminology
- demonstrate knowledge of principles of information gathering, analysis and assessment
- demonstrate knowledge of principles of written and oral presentation and debate.

Skills:
- critically discuss essential elements of the international/global business environment and their interaction
- gather, analyse, assess, process, structure and present relevant information on essential aspects of the international/global business environment.

Competences:
- process and critically reflect on the information retrieved in a structured and focused way, using correct terminology and grammatically and idiomatically correct English
- communicate complex realities in a clear and methodical way, adhering to standard academic norms of referencing and argumentation.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:

Teaching methods may include, but are not limited to, close reading of primary and secondary sources, classroom discussions, assignments, group work and oral presentations.

Exam language:

  • English

Exam options:

   Set home assignment

Exam duration: 7 day(s)

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments:

The exam consists of an individual one-week take-home assignment in the form of an academic paper of 10-12 standard pages that describes and critically discusses themes that are relevant to the course content.


Intercultural communication 10 ECTS 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The course aims to expand the student's critical awareness and sensitivity to the intercultural dimensions of working in international business and professional environments. Students will develop their capacity to understand and engage in intercultural relations within diverse organisational settings and to apply concepts from intercultural theories to their social and communicative practice.
The course discusses and reflects on conceptualisations of intercultural communication from different academic fields, as well as on individual/group practices of intercultural communication within diverse business and professional domains. Emphasis is placed on the role of language.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of the diverse theories and core concepts within the field of intercultural communication including the social scientific, the interpretive, the critical and the postmodern
- demonstrate knowledge of the relationship between language and culture and the implication of this for identity and categorization, non-verbal communication, intercultural teamwork, intercultural conflict and intercultural learning with specific focus on organisational, business and professional contexts.

Skills:
- identify, describe and analyse intercultural communication situations using diverse theoretical and conceptual frameworks
- apply key concepts of intercultural communication to the student’s own communicative and social practice.

Competences:
- plan and carry out oral and written assignments within a set time frame, adequately achieving a set goal and using relevant materials
- demonstrate reflexive, sensitive and culturally appropriate forms of intercultural understanding and communication within international organisational, business and professional contexts.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:

Students develop their analytical skills as well as their ability to apply critical and inclusive approaches to the practice of intercultural communication through interactive lectures, reflective group activities, intercultural teamwork and assignments. Emphasis is given to a process-oriented approach that requires high levels of student interaction.

Exam language:

  • English

Exam options:

   Set home assignment

Exam duration: 12 hour(s)

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments:

The exam consists of an individual 12-hour take-home assignment in the form of an academic paper of 4-6 standard pages that describes and critically discusses themes drawn from the course readings and class discussion.


Web-based communication 10 ECTS 7-point grading scale
Exam details See courses

Description of qualifications:

Purpose:
The course enables the student to work expertly as a communication and language professional in the area of web-based communication and social media marketing. The course also qualifies the student to assist and advise colleagues and managers on web communication requirements and options in support of their overall corporate communication solutions. This includes writing and translation for the web in English.
The focus of the course is to discuss relevant communication and linguistic theory and the application of theory to web-based communication practice.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of the application of linguistic resources in the context of web-based communication solutions
- demonstrate knowledge of marketing communications and their implications for the use of new electronic media
- demonstrate knowledge of cultural differences in relation to web-based communication and message design.

Skills:
- analyse, design, produce, localise and revise web-based genres
- plan web-based marketing communication and promotional activities.

Competences:
- understand and apply communication and linguistic theory relevant to web-based communication tasks
- assess companies' or organisations' communication needs and subsequent implications in relation to web-based communication tasks
- write correctly and fluently about topics relating to web-based communication in an informed, systematic and stylistically aligned way, using appropriate academic language, style and terminology.

Forms of instruction:

  • Lecture
  • Classroom instruction

Comments on form of instruction:

The course consists of lectures, seminars and/or online sessions conducted in English. The sessions employ a discussion format and mix theoretical discussions with practical assignments developing students' skills and abilities in relation to a variety of web-oriented communication tasks. Seminars allow students to develop oral and academic writing skills, including proficiency, rhetorical skills, feedback skills and presentation techniques. The theoretical discussions involve student presentations and analyses of the structure and design of websites and their content. The course includes analysis, discussion, presentation and creation of websites, website content and social media message design.

Exam language:

  • English

Exam options:

   Set home assignment

Exam duration: 48 hour(s)

Form of co-examination: Internal co-examination

Assessment form: 7-point grading scale

Comments: The exam consists of an individual 48-hour take-home assignment of 4-5 standard pages on a
set topic. The exam addresses theoretical and practical issues of web-based communication.
These may include web communication theory, website wireframe design and sitemap architecture,
rhetorical and linguistic/visual issues, campaign suggestions for new online media marketing and website localization performance.





15 ECTS

Bachelor's project 15 ECTS Semester 5 7-point grading scale
Exam details

Description of qualifications:

Purpose:
The bachelor’s project is connected with a specific project elective in which the student is enrolled. The purpose of the project is to give the student an opportunity to work independently with a chosen topic within a selected project area. The course builds on knowledge, skills and competences acquired during the first two years of the study programme. In the project, the student may choose to focus on a specific issue in relation to a company or an organisation that the student contacts and collaborates with.

Academic objectives:
In the evaluation of the student’s performance, emphasis is placed on the extent to which the student can:

Knowledge:
- demonstrate knowledge of the project area in theory and practice as well as relevant research literature
- demonstrate knowledge of relevant methods, concepts and terms used in academic writing within the specific area and/or discipline(s).

Skills:
- search for and build on research-based knowledge within the project area in a systematic, independent and critical way that adheres to academic standards for data collection and analysis
- select, evaluate and apply relevant research methods, concepts and terms within the specific area
- communicate in English about the chosen topic in a coherent, well-argued and meaningful way adhering to academic writing standards for grammar, spelling and style, using appropriate concepts and terms, and following academic conventions of layout, notes, referencing and quotations in accordance with the traditions of the chosen area/discipline(s).

Competences:
- plan and carry out a research project on a chosen topic within the project area achieving a specified research aim and using relevant materials and methods
- analyse self-chosen research-based materials in a systematic, independent, self-reflective and critical way.

Forms of instruction:

  • Lecture
  • Classroom instruction
  • Supervision

Comments on form of instruction:

Teaching methods may include, but are not limited to, analysing primary and secondary sources, classroom and group discussions, supervision and assignments. Students are expected to complete assignments. The number of assignments, their form and deadlines for submission will be provided in writing on Blackbaord by the course teacher at the beginning of the semester.

The student selects a specific aspect of the topic for his/her bachelor’s project in collaboration with the teacher/supervisor. The semester also includes information searches and preparation of the bachelor’s project paper with the course teacher as supervisor.

Exam language:

  • English

Exam options:

   Take-home assignment on topic of student's choice

Form of co-examination: External co-examination

Assessment form: 7-point grading scale

Comments:

The exam consists of a free take-home assignment in the form of an academic paper on a topic of the student’s choice. The topic, method(s) and referencing format of the paper are subject to approval by the course teacher/supervisor in accordance with the traditions of the research area/discipline(s).

The project paper must include a summary in English of 0.5-1 standard page, which is included in the overall assessment.

The project paper may be written individually or in groups of up to three students. Required number of pages for project papers are:

One student: 19-21 standard pages
Groups of two students: 34-38 standard pages
Groups of three students: 53-59 standard pages

The required number of pages is exclusive of summary, front page, list of contents, list of references and appendices.

A project paper written by a group of students must take the form of a single, coherent paper. The group members are all responsible for the introduction and the conclusion, but must specify clearly who is responsible for each of the other parts of the paper, so that each student can be assessed individually.








3. General rules

3.1 Authority

The Degree Programme Order, The Ministerial Order no. 1328 of 15/11/2016 on Bachelor's and Master's Degree Programmes at the Universities (https://www.retsinformation.dk/Forms/R0710.aspx?id=184781) (only in Danish)

The Examination Order, The Ministerial Order no. 1062 of 30/06/2016 on University Degree Programme Examinations
(https://www.retsinformation.dk/Forms/R0710.aspx?id=183445) (in Danish only)

The Ministerial Order on the Grading Scale and Other Forms of
Assessment of University Education (grading scale order)
(https://www.retsinformation.dk/Forms/R0710.aspx?id=167998) (in Danish only)

The Bachelor Admissions Order, The Ministerial Orden no. 110 af 30/01/2017 on Admission to Bachelor's Degree Programmes at The Universities
(https://www.retsinformation.dk/Forms/R0710.aspx?id=186471) (in Danish only)


3.2 Regulations for 1st year examination

In the academic regulations for each Bachelor’s degree programme, the university stipulates which exams the students must participate in before the end of the first year of their studies (the first-year exam). Students must pass the exams included in the first-year exam before the end of their first academic year in order to continue their enrolment in the degree programme, regardless of whether they have used three examination attempts, cf. the Ministerial Order on University Examinations and Grading (the Examination Order) https://www.retsinformation.dk. Introductory language courses are not included in the first-year exam, and the first academic year begins at the start of the first semester that includes non-introductory courses.


3.3 Regulations for commencement of studies exam

The compulsory commencement of studies exam will be held before the end of September on the first semester of the Bachelor’s degree programme.

The exam generates 0 ECTS credits and is a pass/fail internal examination with no co-examiner. Two examination attempts are allowed. First-semester students are automatically registered for the exam. The result will be posted in the student’s self-service system (mit.au.dk). Students who do not pass the first examination attempt will automatically be registered for the second attempt.

The result of the second attempt will be posted in the student’s self-service system (mit.au.dk) no later than 28 September. Students who fail both their first and second attempt will be withdrawn from their degree programme with immediate effect.


3.4 Credit and flexibility

Students who wish to complete degree programme elements at another university or institution of higher education in Denmark or abroad as part of their degree programme may apply for advance approval of transfer credit for planned subject elements. When applying for advance approval of credit transfer, applicants must pledge that they will submit documentation for the mark awarded for the degree programme elements in question (pass/fail) when the subject element has been completed. Applicants must also consent that the board of studies may procure the necessary documentation. Credit will subsequently be granted for successfully completed degree programme elements. The Board of Studies can also approve credit transfer from Danish or foreign institutions of higher education, cf.the Degree Programme Order and the Examination Order.If the university approves the credit transfer of a passed subject or subject element from a Danish or non-Danish institution of higher education, the assessment must be credited as 'Pass' or 'Approved'. If the subject element in question is assessed according to the 7-point grading scale at both institutions, the grade is transferred with the credit. If a subject or subject element etc. is taken at an educational institution abroad, an enclosure to the certificate must indicate the grade awarded according to the grading scale used at that institution and must provide a description of the grading scale used.

3.5 Registration and withdrawal

Registration for courses, exams and elective courses
Students are responsible for registering for courses and exams each semester. As a service to students following the prescribed curriculum for their degree programme, they will be registered for teaching and exams in the obligatory courses of their degree programme in the prescribed order stated in the academic regulations immediately before the registration deadline. Students are responsible for ensuring that their registrations are correct by the deadline for registration and withdrawal. Withdrawal from an exam cannot take place after the deadline of withdrawal. If a student does not participate in the exam, he/she will be registered with a Not Passed grade.

Students, who follow the prescribed curriculum, have priority to classes on the semester, which they have reached according to the academic regulations.

Students must register for and (when necessary) prioritise elective courses before the set deadline, which can be found on the study portal. After the deadline for withdrawal, the elective course becomes a compulsory part of the student’s degree programme and cannot be changed.

The deadlines for registration and withdrawal can be found on the study portal.

Registration and withdrawal from re-examinations (second and third examination attempts):
Students who do not pass their first examination attempt can register for their second examination attempt during the re-examination period of the same semester.  In order to register for the re-examination, students must have participated in the ordinary exam prior to the re-examination. Re-examinations are held twice a year: immediately after the ordinary examination period and in the following semester’s examination period. Students who do not pass their first examination attempt must register for the re-examination before the set deadline, which can be found on the study portal.

The deadline for withdrawal is the same as the deadline for registration for re-examinations and can be found on the study portal.

Re-examinations (second and third examination attempts):
Re-examinations take place during the re-examination period. If the academic regulations state only one form of examination for a given exam, the student can request to take the exam during the ordinary examination period. Such a request must be submitted no later than on expiry of the deadline for registration (see the study portal). Students who submit their request thereafter cannot expect to have their request accepted.

When the academic regulations specify a special form of examination for the re-examination, this form of re-examination must be used for the student’s second and third examination attempt, unless the student meets the requirement for class participation and the exam is interrupted due to documented illness that entitles the student to a re-examination.

For AU rules concerning examinations, see http://www.au.dk/en/about/organisation/index/5/56/5602examinationsausrules/

Active enrolment requirements
An active enrolment requirement of 45 ECTS per academic year apply to all students (see Aarhus University's rules of 1 September 2016: http://www.au.dk/en/about/organisation/index/4/41/). This means that students must pass a minimum of 45 ECTS per academic year.


3.6 Spelling and fluency

When assessing bachelor projects  and other major written assignments, emphasis must, in addition to the academic content, also be placed on the students' spelling and writing skills. The curriculum stipulates how spelling and writing skills are weighted in the overall assessment of the examination performance, but the academic content is always given the highest weight, unless the subject or subject element is language or foreign language.

3.7 Regulations for assignments

Conditions regarding the extent of written submissions are stated in the description of each degree programme component. A normal page for written submissions is 2400 characters (with spaces). To calculate normal pages, both text and notes are included, but not the front page, table of contents and bibliography. Written submissions that do not comply with these conditions cannot be accepted for assessment.

3.8 Using computers for examinations

For the university's regulations regarding the use of computers in examinations, see http://www.au.dk/en/about/organisation/index/5/56/

3.9 Project-oriented courses

Options for project-oriented courses are stated in the description of the individual study element.

3.10 Exemption

An exemption is a deviation from that or those regulations that normally apply for the area in question. Exemption can be granted on the basis of an application sent to the authority that has the power to grant such exemption. An application for exemption must be submitted to the Board of Studies. If another authority has the power to grant exemption, the Board of Studies forwards the application to the appro-priate authority (e.g. the dean, rector or ministry). An application for exemption must be made in writing, stating reasons, and submitted as soon as possible. For the application to be processed immediately, it must include a precise account of the regulation from which exemption is sought, and what such exemption is intended to achieve (e.g. permission to use special aids, extension of examination time, postponement of time limits). Documentation for the unusual conditions that justify exemption must be enclosed with the application. Importance will not normally be attached to such conditions if they are not documented.

3.11 Appeals and complaints

Complaints must be submitted to the Board of Studies. A prerequisite for immediate processing is that the complaint must be made in writing, stating reasons. The complaint must state both the cause of the complaint and what the complainant expects to achieve. Complaints regarding examinations must be submitted no later than 14 days following the release of the examination results, cf. The Examination Order. If your appeal is denied, you have the option of bringing it before a board of appeals. The board of appeals may only hear appeals regarding academic issues. The appeal, which must be in writing with reasons given, must be sent to the board of studies within two weeks of receipt of the university's decision.

3.12 Examinations

Class participation
Class participation can either occur as a prerequisite to participate in an exam or as an examination form. Class participation is defined as follows:

Regular, active and satisfactory participation in the teaching. “Regular” means participating in at least 75% of the available lessons. At the start of the semester the teacher will present (on Blackboard) the teaching activities in which students are expected to participate, as well as the requirements regarding what will be construed as “active” and “satisfactory” participation.

Prerequisites
If you need to fulfil a prerequisite in order to sit an exam, your lecturer must confirm that the prerequisite has been fulfilled prior to the exam. If you do not meet the prerequisite, you cannot sit the exam and will have used one exam attempt. This applies to both scheduled exams and re-examinations. If you need to fulfil a prerequisite in order to sit a scheduled exam, you will typically have to upload a certain number of assignments to Blackboard by a deadline set by your lecturer. If you need to fulfil a prerequisite in order to sit your re-examination, you will have to submit a certain number of assignments to your examiner by the deadline for registering for the re-examination. The deadline can be found on the study portal.

Syllabus
A syllabus may be reused. However, with the reservation that it is only valid for three semesters: the semester in which the course is taught, and the following two semesters.

Language of examination
The language of examination is the same as the language of instruction, which is English. Subject to arrangement with the teacher, students may take the exam in Danish, English, Norwegian or Swedish in all the courses on their degree programme. This does not apply to the language courses in which the language of examination and the language of instruction are always English.

Assessment
In the assessment of all written examinations, emphasis will be placed on the student's ability to present an academic problem area and manage an academic task, including compliance with formal academic requirements (references, quotations, etc.). In the assessment of all oral examinations, emphasis will be placed on the student's ability to present academic material, organise an oral presentation and enter into academically constructive dialogue. The results of all examinations are stated on the diploma, including their ECTS value. 

Acts and ministerial orders, as well as the university's rules and regulations relating to education, are available in the electronic rules and regulations of Aarhus University at http://www.au.dk/en/about/organisation/index/5/56/

 


3.13 Exchange

Options for echange are stated in the description of the individual study element.

4. Changes to the academic regulations

No changes